UCC

UCC is an alliance of the leading Ukrainian media companies: FILM.UA Group, Suspilne Ukraine, Starlight Media, and 1+1 Media. Its mission is to build a bridge between the Ukrainian and international AV industries and to promote Ukraine as a high-end supplier of unique and demanded content for screens worldwide.

DRAMA SERIES
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DOCUMENTARIES
LINEUP


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On February 24th, 2022 Russian forces invaded the sovereign state of Ukraine.
The invasion of Ukraine is an unprecedented event in both European and world history and demands a corresponding response. The world's AV industry stands together with our Ukrainian colleagues. We hold a firm belief that our combined efforts can enable the cultural heritage of Ukraine to continue. Together we will create content that can cross borders. Together we will forge new cultural and economic ties to sustain both Ukrainian and global AV industries. Together we will reach new audiences worldwide.
In this regard, content has a matchless power.

When a Ukrainian Novel Crosses the Ocean

The appetite for serialised drama around the world has rarely been stronger, and Ukrainian literature is quietly stepping into the spotlight. From historical epics to intimate family sagas, the country's novels carry themes of memory, identity, and resilience that resonate far beyond their borders. Adaptations are no longer curiosities but serious contenders in an international marketplace that prizes fresh voices and unfamiliar settings.

For Australian producers, broadcasters, and writers, the prospect of bringing a Ukrainian story to local screens comes with both opportunity and complexity. The country's multicultural policy framework, its co-production agreements, and its growing appetite for European narratives make it a natural partner. Understanding how a novel is shaped into a series, and what it takes to make it travel across continents and cultures, is the first step toward any serious collaboration.

The cultural case for Ukrainian fiction on screen

Ukrainian literature has long been a sleeping giant of European letters. Writers such as Oksana Zabuzhko, Yuri Andrukhovych, Andrey Kurkov, and Serhiy Zhadan have built international reputations, and their novels are now translated into English by publishers with global reach. When a story crosses from page to screen, it does more than entertain; it preserves language, archives history, and carries cultural memory into living rooms worldwide.

Australia's Special Broadcasting Service, known simply as SBS, has a statutory mandate to reflect the country's multicultural character. Its drama slate regularly includes subtitled European productions, and SBS on Demand has built a dedicated audience for foreign-language series. The broadcaster's existence under the Special Broadcasting Service Act means that stories from Eastern Europe are not exotic imports but part of Australia's everyday media diet, particularly in cities like Melbourne and Sydney where Ukrainian diaspora communities have been established for generations.

For writers and producers exploring source material, this is encouraging news. The narrative tropes that work in a Kyiv-set novel — fractured families, war as backdrop, the weight of inherited memory — translate into dramatic textures that global streamers have learned to value. A book that captures the texture of contemporary Ukrainian life is also a book that can speak to viewers from Brisbane to Berlin.

Choosing the novel: what makes source material travel

Not every novel adapts well. The best candidate books share a few characteristics: a protagonist whose interior life is vivid, a setting that can be visually rendered, and themes that translate without losing specificity. A novel that depends on regional dialect or obscure historical references may struggle in international markets, while a story built around a universal emotional core — grief, ambition, displacement — can reach audiences who have never visited the Dnipro or the Carpathians.

Australian literary culture offers a useful parallel. Local publishers such as Text Publishing and Black Inc have built international reputations by championing writers whose work feels local but reads universal. The same instinct that helped Australian novels travel to Netflix and the BBC can guide producers toward Ukrainian books with similar crossover potential. Reading the work in its original language, or with a trusted translator, is essential; nuance in dialogue often hides in idioms that no machine translation can catch.

Producers also weigh practical concerns: the length of the novel, the number of viewpoint characters, and whether the timeline can be compressed into a six- or ten-episode season. A 600-page historical saga might require significant trimming, while a slim contemporary novel may need expansion through invented subplots. The earlier these decisions are made, the smoother the development process becomes.

The screenwriter's toolkit: reshaping narrative for serial television

A novel is a private experience; a television series is a shared one. The adaptation must translate internal monologue into action, dialogue, and visual storytelling. Screenwriters often begin by mapping the novel's emotional arc rather than its plot, identifying the turning points where characters change and rebuilding scenes around them. This is delicate work, especially with material that carries political weight.

Australia's screenwriting community, organised through the Australian Writers' Guild, has extensive experience adapting literary properties for both domestic and international markets. The country's screen production rebate, administered through the Location Incentive and the Producer Offset, helps fund development of high-end drama, including work based on foreign source material. For Ukrainian novels, this means Australian writers can be commissioned to collaborate with Ukrainian authors, sharing a room and shaping a script that honours the original while speaking to global viewers.

Practical choices matter too. The decision to film in Ukrainian with subtitles, or to use English in some scenes, has implications for casting, budget, and audience reach. The most successful recent adaptations have often combined languages, letting the original tongue carry authenticity while English opens doors for casual viewers. This dual-language approach also aligns with how platforms like SBS and Stan present their international drama offerings to Australian audiences.

Building bridges through co-production

International adaptation rarely happens within a single country. The most ambitious Ukrainian projects are increasingly co-productions, drawing on financing and creative talent from several territories. This is where industry bodies become essential. Ukraine Content Club serves as a connector between Ukrainian producers and the global marketplace, hosting video pitches, drama lineups, and expert sessions that help international partners understand the depth of available work.

Co-production involves more than money. Tax incentives, treaty agreements, and creative control all need to align. Australia's free trade agreement with Ukraine, which entered into force in 2023, has opened formal channels for collaboration in services and creative industries. Combined with the country's existing co-production treaty framework, which already includes partners across Europe, this creates a viable path for joint ventures between Kyiv and the eastern Australian seaboard.

Key considerations for an Australia–Ukraine co-production include:

  • Currency and budget hedging across the Australian dollar, the euro, and the Ukrainian hryvnia
  • Compliance with both the Australian Classification Board and Ukrainian cultural content guidelines
  • Logistics of moving crews and equipment across long distances, including visa arrangements and time-zone coordination
  • Equity participation and credit allocation, with clear agreements on creative leadership

Independent film societies have also played a quiet role in championing foreign-language cinema. The Gauhati Cine Club, for instance, has spent decades building audiences for non-mainstream world cinema in northeast India, offering a model for how grassroots cinephile networks can support international projects. Similar clubs in Sydney, Melbourne, and regional Australian cities have hosted screenings of Eastern European film, building the kind of audience appetite that makes broadcasters confident in greenlighting similar work.

Distribution, festivals, and reaching the viewer

Even a beautifully adapted series can falter without the right distribution strategy. Festivals remain crucial for prestige drama, and a Ukrainian novel adapted for television gains visibility through premieres at events such as Canneseries, Series Mania, or the Melbourne International Film Festival, which has actively programmed Eastern European work in recent years. A festival win translates into platform interest, and platform interest translates into commissioning decisions.

For Australian audiences, distribution involves a different set of considerations. Subtitling and dubbing quality affects how viewers receive the work; the Australian accessibility standards require captions on broadcast television, and streamers increasingly follow suit. Marketing must address both the general drama viewer and the more specific audiences who follow international art cinema — readers of publishers like Giramondo and Text Publishing, members of cine clubs, and subscribers to SBS on Demand.

Effective routes to Australian viewers include:

  • Premiering at a recognised international festival to generate press coverage
  • Securing a window on SBS or another public broadcaster with a multicultural mandate
  • Releasing on a streamer such as Stan or Netflix alongside international territories
  • Engaging Ukrainian-Australian community groups in major cities for word-of-mouth reach

The most concrete path forward is to begin development now. Producers can engage with international partners, commission a careful translation of a promising novel, and attend the pitch sessions where Ukrainian projects are presented to global buyers. Ukrainian stories have survived upheaval before, and the international screen industry is increasingly equipped to carry them forward with the craft, care, and audience appetite they deserve.

High-end drama and documentaries at a reasonable cost, ensuring a high ROI.
Strengthening ties and laying the groundwork for further cooperation.
Flexibility to travel to non-core territories and beyond.
Visibility and built-in marketing potential in core territories.
UCC is backed by leading Ukrainian media companies that have decades-long history both on local and international markets, and solid cooperation experience with partners across the globe. The UCC members actively participate in numerous international trade shows and festivals, including MIP Markets, С21’s Content events, NEM, Serial Killer, MIA Market, and more.
Through collaboration with esteemed international experts from companies worldwide, the drama and documentary series were meticulously preselected to be showcased under the UCC umbrella.
1
Openness and inclusivity
UCC will provide industry-wide opportunities at the time when the Ukrainian AV industry needs it the most to enable a wide variety of voices to be heard and stories to be told.
2
Quality and responsibility
The Ukrainian media companies backing the initiative (FILM.UA Group, Suspilne Ukraine, Starlight Media, 1+1 Media) are responsible for delivering high-quality content across various genres with the potential to travel globally.
3
Transparency and accountability
UCC is registered as an NGO in Ukraine and is independently managed to provide full transparency and accountability.
4
Preservation and perseverance
The initiative is dedicated to sustaining the Ukrainian AV industry and its voices to preserve the Ukrainian culture and ensure the stories of the nation will continue to be told.
5
Win-win
UCC will provide a way for Ukrainian content to reach the wider world, to foster deeper economic and cultural cooperation and help Ukraine become an integrated player of the global AV industry.

What's next?

If you're keen on becoming a friend or partner of the Ukrainian AV industry or would like to arrange a meeting with any of the UCC member companies, please or contact us anytime at ukrainecontentclub@ukrainecontentclub.com.ua. Whether you're a content buyer, producer, investor, industry organization, trade media, or talent, there are tangible ways for us to cooperate!
We are serious about content. Our Ukrainian partners are leading Ukrainian media groups delivering quality content and providing thousands of jobs for AV industry workers.