UCC

UCC is an alliance of the leading Ukrainian media companies: FILM.UA Group, Suspilne Ukraine, Starlight Media, and 1+1 Media. Its mission is to build a bridge between the Ukrainian and international AV industries and to promote Ukraine as a high-end supplier of unique and demanded content for screens worldwide.

DRAMA SERIES
LINEUP


WATCH THE VIDEO PITCHES AND MEET OUR INTERNATIONAL EXPERT BOARD


LEARN MORE ON THE C21 PLATFORM

DOCUMENTARIES
LINEUP


WATCH THE VIDEO PITCHES AND MEET OUR INTERNATIONAL EXPERT BOARD


LEARN MORE ON THE C21 PLATFORM

On February 24th, 2022 Russian forces invaded the sovereign state of Ukraine.
The invasion of Ukraine is an unprecedented event in both European and world history and demands a corresponding response. The world's AV industry stands together with our Ukrainian colleagues. We hold a firm belief that our combined efforts can enable the cultural heritage of Ukraine to continue. Together we will create content that can cross borders. Together we will forge new cultural and economic ties to sustain both Ukrainian and global AV industries. Together we will reach new audiences worldwide.
In this regard, content has a matchless power.

Preserving the Ukrainian Film Industry: A Report from the Frontline

Ukraine’s screen industry is operating under conditions that would stop production in most countries. Air-raid alerts interrupt filming, power supplies can fail without warning, and many creative workers have joined the armed forces, moved abroad or taken on humanitarian responsibilities. Yet Ukrainian producers, broadcasters, writers, directors and crews continue to make films and television that document reality, protect cultural memory and keep an international audience connected to the country.

This work is more than a story of resilience. It is an active effort to preserve studios, specialist skills, production companies and creative jobs while the war continues. A functioning audiovisual sector gives filmmakers a reason to stay in the profession, creates an economic path for future recovery and ensures that Ukraine speaks about its own experience in its own voice.

For Australian media professionals, the Ukrainian experience has a clear point of connection. Australia understands the value of public-interest broadcasting, strong local storytelling and production communities spread across major cities and regional centres. The difference is the scale of the threat facing Ukraine. Through Ukraine Content Club, leading companies are bringing drama series, documentaries and factual projects to international partners who can help these stories reach audiences, platforms and festivals around the world.

A Creative Sector Under Fire

The Ukrainian film and television industry entered the full-scale invasion with an established base of producers, broadcasters, studios and independent creators. Companies such as FILM.UA Group, Starlight Media, 1+1 Media and Suspilne Ukraine had developed drama, entertainment, news and documentary production for a domestic audience. The invasion fractured that ecosystem almost overnight, disrupting locations, schedules, financing and distribution.

Production has had to become flexible by necessity. A scene planned for a city street may be moved to a safer location. A crew may shoot in shorter shifts because of security restrictions. Writers and editors work across borders, while producers coordinate teams inside Ukraine and in neighbouring countries. These arrangements are rarely visible to viewers, but they are central to keeping Ukrainian screen production alive.

The industry also carries a practical responsibility to its workforce. When a project continues, it supports cinematographers, sound recordists, costume designers, drivers, editors, animators and production managers. Those jobs represent accumulated knowledge that cannot be rebuilt quickly after a war. Maintaining that knowledge now will help Ukraine restart at scale when conditions improve.

For viewers in Australia, where productions often move between Sydney, Melbourne, Queensland and regional locations to access crews and incentives, the lesson is familiar: screen industries depend on networks. A single production company is connected to hundreds of freelancers and suppliers. When financing disappears, the impact reaches far beyond the names in the credits.

News, Documentary And The Duty To Record

Factual storytelling has become an essential part of Ukraine’s cultural defence. Journalists and documentary filmmakers record destroyed towns, displaced families, frontline communities, war crimes investigations and the everyday decisions required to live through prolonged danger. Their work can preserve evidence, challenge misinformation and give international audiences a human scale for events often reduced to statistics.

Sus pilne Ukraine, the country’s public broadcaster, has maintained news operations while working under extraordinary conditions. Its model illustrates the importance of editorial independence and public service media during a national emergency. A detailed account of Suspilne’s wartime newsroom shows how journalists adapt reporting, safety procedures and production methods when the newsroom itself is affected by war.

Documentary production also provides a bridge between immediate reporting and long-term historical record. A news package may explain what happened today; a documentary can examine how a family, town or institution changes over months and years. Ukrainian creators are developing projects that preserve testimony, cultural traditions and personal archives before they are lost or scattered.

That mission has particular relevance in Australia, where ABC and SBS have long demonstrated the public value of factual programming that reaches beyond commercial ratings. Australian audiences are accustomed to documentaries that connect national events with individual lives, whether broadcast on television, released through SBS On Demand or presented at festivals such as the Australian International Documentary Conference. Ukrainian nonfiction belongs in that same conversation about public memory and accountability.

International Partnerships Keep Production Moving

International collaboration is helping Ukrainian producers turn strong ideas into finished projects. Partnerships may involve development finance, co-production, post-production support, festival exposure, sales representation, mentoring or access to commissioning editors. Each contribution can strengthen a project while giving global audiences a more accurate understanding of Ukraine.

The Ukraine Content Club brings these opportunities together by presenting selected drama and documentary lineups, video pitches and information about expert collaboration. Its members offer different kinds of expertise, from large-scale entertainment production to public broadcasting and independent factual storytelling. For overseas partners, this creates a direct route into a professional market rather than treating Ukrainian creators solely as recipients of emergency aid.

A useful partnership respects creative ownership. International support should allow Ukrainian producers to shape the tone, language and cultural context of their work. Projects made for a global audience do not need to erase local detail or turn war into a simplified genre. Strong distribution starts with specificity: recognisable places, authentic speech, difficult moral choices and characters whose lives continue beyond the news cycle.

Australian companies have practical experience in this field. Screen Australia, state agencies and local broadcasters operate within a market where international finance is often combined with domestic investment and presale commitments. A Ukrainian-Australian partnership could draw on those structures while accommodating security, location and travel requirements. Sydney and Melbourne companies may contribute post-production, virtual production, script development or distribution, while Ukrainian teams retain the creative centre of the project.

Stories That Travel Without Losing Their Roots

The international value of Ukrainian content lies in its range. War reporting is vital, but it is not the entire Ukrainian story. Drama can explore family separation, returning soldiers, corruption, grief, humour and love. Documentary can examine food, music, architecture, children’s lives, migration and the rebuilding of communities. Animation and youth programming can help preserve language and identity for audiences growing up away from home.

This breadth matters in international sales. A project framed only as a war story may attract immediate attention, then struggle to find a lasting audience. A carefully developed series or feature can begin with the realities of war while offering a broader emotional and dramatic world. That approach gives programmers a reason to place Ukrainian work in regular schedules, festival programs and streaming catalogues.

Australian viewers respond strongly to stories grounded in place. From the suburbs of western Sydney to remote communities in the Northern Territory, local detail can make a story feel specific while opening a path to universal themes. Ukrainian creators can use the same principle: a railway platform, a half-repaired apartment block or a family kitchen can carry meaning that crosses language barriers.

There is also a market lesson in how Australians talk about television. A project may gain early support through a festival, a broadcaster, a streamer or word of mouth before finding a wider audience. An Australian programmer might describe a promising title as “a good yarn,” while a distributor will still need a clear logline, rights position and delivery plan. Ukrainian content needs both elements: the emotional force of a compelling story and the professional materials required for acquisition.

Building The Next Chapter During The War

Preservation is an active process, not a pause until peace arrives. It includes training emerging filmmakers, protecting archives, maintaining equipment, supporting regional production and creating safe ways for professionals abroad to remain connected to the Ukrainian sector. It also means developing projects now that may be filmed, completed or released under different conditions in the future.

Training and mentorship are especially important. Experienced Ukrainian specialists can pass on craft knowledge to younger workers, while international experts can contribute guidance in financing, showrunning, legal structures, audience development and distribution. The strongest programmes build equal relationships rather than importing a ready-made model that ignores local realities.

The industry’s future will also depend on discoverability. A finished film or series needs subtitles, publicity, sales strategy and access to buyers. It needs curators who can place it beside work from other countries without making Ukraine’s suffering the only reason to watch. Cultural institutions, broadcasters, streamers and festivals can all play a role in establishing that long-term visibility.

In Australia, support may take several forms: commissioning a documentary for a public broadcaster, joining a co-production, inviting Ukrainian speakers to an industry event, acquiring a completed series, or backing professional development. Organisations in Brisbane, Perth, Adelaide and regional New South Wales do not need to replicate a Kyiv production office to contribute. Specialist skills, technology, market access and informed advocacy can be valuable from a distance.

The future of Ukrainian screen culture will be measured in more than completed titles. It will be seen in whether creators can keep working, whether audiences can recognise their own experiences on screen and whether international partners treat Ukrainian companies as peers with lasting creative and commercial value. A film industry kept alive during wartime can become a foundation for cultural recovery, employment and international exchange after the fighting ends.

Australian producers, broadcasters, distributors, festivals and screen professionals can help make that future possible. Explore the Ukraine Content Club lineups, consider Ukrainian projects for commissioning or co-production, and share these stories with decision-makers who value independent voices. Supporting Ukrainian audiovisual content now helps preserve creative jobs, strengthen professional networks and ensure that the country’s story remains authored by the people living it.

High-end drama and documentaries at a reasonable cost, ensuring a high ROI.
Strengthening ties and laying the groundwork for further cooperation.
Flexibility to travel to non-core territories and beyond.
Visibility and built-in marketing potential in core territories.
UCC is backed by leading Ukrainian media companies that have decades-long history both on local and international markets, and solid cooperation experience with partners across the globe. The UCC members actively participate in numerous international trade shows and festivals, including MIP Markets, С21’s Content events, NEM, Serial Killer, MIA Market, and more.
Through collaboration with esteemed international experts from companies worldwide, the drama and documentary series were meticulously preselected to be showcased under the UCC umbrella.
1
Openness and inclusivity
UCC will provide industry-wide opportunities at the time when the Ukrainian AV industry needs it the most to enable a wide variety of voices to be heard and stories to be told.
2
Quality and responsibility
The Ukrainian media companies backing the initiative (FILM.UA Group, Suspilne Ukraine, Starlight Media, 1+1 Media) are responsible for delivering high-quality content across various genres with the potential to travel globally.
3
Transparency and accountability
UCC is registered as an NGO in Ukraine and is independently managed to provide full transparency and accountability.
4
Preservation and perseverance
The initiative is dedicated to sustaining the Ukrainian AV industry and its voices to preserve the Ukrainian culture and ensure the stories of the nation will continue to be told.
5
Win-win
UCC will provide a way for Ukrainian content to reach the wider world, to foster deeper economic and cultural cooperation and help Ukraine become an integrated player of the global AV industry.

What's next?

If you're keen on becoming a friend or partner of the Ukrainian AV industry or would like to arrange a meeting with any of the UCC member companies, please or contact us anytime at ukrainecontentclub@ukrainecontentclub.com.ua. Whether you're a content buyer, producer, investor, industry organization, trade media, or talent, there are tangible ways for us to cooperate!
We are serious about content. Our Ukrainian partners are leading Ukrainian media groups delivering quality content and providing thousands of jobs for AV industry workers.