UCC

UCC is an alliance of the leading Ukrainian media companies: FILM.UA Group, Suspilne Ukraine, Starlight Media, and 1+1 Media. Its mission is to build a bridge between the Ukrainian and international AV industries and to promote Ukraine as a high-end supplier of unique and demanded content for screens worldwide.

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On February 24th, 2022 Russian forces invaded the sovereign state of Ukraine.
The invasion of Ukraine is an unprecedented event in both European and world history and demands a corresponding response. The world's AV industry stands together with our Ukrainian colleagues. We hold a firm belief that our combined efforts can enable the cultural heritage of Ukraine to continue. Together we will create content that can cross borders. Together we will forge new cultural and economic ties to sustain both Ukrainian and global AV industries. Together we will reach new audiences worldwide.
In this regard, content has a matchless power.

Preserving Ukraine's television heritage through the fog of war

When the first explosions rocked Kyiv in February 2022, the staff at Ukraine's state broadcasting company were already asking themselves what would survive the war. Beyond the rush to keep cameras rolling and bulletins on air, a quieter emergency was unfolding in basements, server rooms, and editing suites where decades of Ukrainian television sat on fragile magnetic tape, ageing hard drives, and forgotten file formats. Preserving that record has become a parallel mission to reporting the conflict itself, and it is one that stretches well beyond Ukraine's borders.

For audiences in Sydney, Melbourne, or Brisbane who have come to recognise the texture of Ukrainian storytelling through shows streamed locally, the question of what survives matters. An entire catalogue of comedies, historical epics, and investigative journalism could be lost to shelling, power outages, or simple neglect, taking with it a living archive of a culture under pressure. The challenges are technical, financial, and legal, and they require cooperation with partners as far away as Canberra, where screen policy and cultural diplomacy increasingly intersect with the business of saving broadcasts.

Bombs, blackouts, and the fragile infrastructure of memory

Television archives are often imagined as safe, climate-controlled rooms far from the front line. In Ukraine, that image no longer holds. Studios in Kharkiv, Mariupol, and parts of the Donetsk region have been hit directly, and even facilities in the relatively calmer west of the country face rolling blackouts caused by attacks on energy infrastructure. A single sustained power cut can corrupt magnetic tape, scramble hard drives, or interrupt a long-term digitisation process, and replacement parts for older broadcast equipment are increasingly difficult to source under wartime conditions.

Beyond the physical infrastructure, the human element is just as exposed. Archivists, editors, and engineers have been displaced, conscripted, or killed. Teams that once numbered in the dozens have been reduced to a handful of people working overtime to triage what can be saved. Some broadcasters have resorted to shipping materials westward by van, while others have parked hard drives with trusted contacts abroad. The situation has forced a quiet but profound shift in how the industry thinks about the resilience of its own memory, with offsite redundancy now treated as essential rather than optional.

Digital migration as a lifeline

The most visible response to the crisis has been a hurried but determined push toward digital preservation. Public broadcaster Suspilne, which operates regional channels across Ukraine, has accelerated a long-planned migration of its news and documentary footage to cloud-based storage. Engineers describe working through nights to copy terabytes of material before generators run out of diesel, then resuming again when the grid flickers back to life. The effort is unglamorous, but it is the difference between a recoverable archive and a permanent gap in the historical record.

Industry observers have pointed to detailed reporting on how Suspilne Ukraine produces news during wartime as a useful case study in crisis-era broadcasting. Their workflows, originally designed for a peacetime news cycle, have been retooled so that every piece of footage is automatically uploaded to multiple offsite servers as soon as it is captured. The same logic is now being applied to entertainment programming, where producers and rights holders are negotiating temporary access to international platforms for safekeeping while the war continues, sometimes with the help of legal templates drawn from European partners.

Funding the unfashionable work of saving the past

Archiving rarely makes headlines, and it rarely attracts the same level of philanthropic support that emergency aid or frontline journalism receives. Yet the cost of preserving even a modest television library is significant. Professional digitisation of legacy tape formats can run into hundreds of thousands of dollars for a single series, and the metadata work needed to make that material searchable, properly described, and rights-cleared adds another layer of expense. For broadcasters already diverting budgets to protective gear for crews and fuel for transmitters, archive work can feel like a luxury.

Some relief has come through partnerships with European institutions and through grants administered by cultural ministries. Ukrainian producers have also turned to international markets to make the case that archives are not nostalgia, but a working asset. A drama that aired in 2015 may, if properly preserved, be re-edited for a new platform in 2027 or licensed into a territory that did not previously take Ukrainian content. The economic argument, more than the cultural one, has begun to open doors that pure appeals to heritage could not, particularly in markets with established screen agencies such as Screen Australia, whose co-production and rebate frameworks already help bridge funding gaps for foreign partners.

Copyright, cloud borders, and the legal maze

Saving a file is one thing; saving it legally is another. Ukrainian copyright law, broadly compatible with European Union directives, allows public broadcasters to hold and exploit material within defined terms, but cross-border cloud storage complicates that picture. When a master file sits on a server in Frankfurt or Singapore, questions arise about jurisdiction, about who may access the file, and about what happens if a rights holder later disputes the storage arrangement. These are not hypothetical concerns, and several producers have already spent months negotiating temporary licences that nobody had imagined needing before 2022.

The legal uncertainties extend to derivative uses, including educational and cultural programming that may be assembled in the future from surviving fragments. Lawyers working with Ukrainian broadcasters have begun drafting model agreements based partly on templates used in countries such as Australia, where the Australian Broadcasting Corporation and Screen Australia operate under their own archival frameworks, including deposit requirements for funded productions. Drawing on those templates has helped Ukrainian counsel move faster, though adapting them to wartime realities still requires careful negotiation with rights holders scattered across Europe, North America, and beyond.

Practical steps for international partners

Industry professionals and institutions outside Ukraine who want to help can consider the following contributions, which broadcasters and producer alliances have flagged as the most useful in 2024 and 2025:

  • Offer cloud storage credits, server capacity, or backup services through established broadcasters or recognised producer alliances, with clear data-governance terms.
  • Support metadata and language work, including subtitling into English and other major languages, so that preserved material can actually be searched and used.
  • Fund or host fellowships for Ukrainian archivists and engineers who need to work outside the country for a time to continue their work safely.

A second set of actions can be taken by policy makers, distributors, and public broadcasters, who shape the market in which this material will eventually circulate:

  • Advocate within your own market for the inclusion of Ukrainian archival content in cultural programming schedules and festival slates.
  • Streamline co-production and acquisition processes so that older Ukrainian titles can clear rights and reach new audiences without years of legal wrangling.
  • Recognise archival cooperation as a legitimate screen-policy priority alongside new production incentives, and document the work in industry reports that travel.

There is a growing belief in Ukraine that the current crisis, painful as it is, may leave the industry with stronger systems than it had before. The forced acceleration of digital workflows, the wider use of cloud redundancy, and the closer working relationships between broadcasters, independent producers, and international platforms have all become permanent features rather than temporary measures. When stability eventually returns, the expectation is that Ukrainian television will be more resilient, more mobile, and more globally integrated than it was in 2021, with cleaner metadata and clearer rights chains for the next generation of programmers.

For viewers watching from places like Adelaide or Perth, the practical benefit is access. A well-preserved archive means that dramas and documentaries from the 2010s, many of which never travelled widely when they were first made, can be rediscovered, subtitled, and programmed by international partners across time zones that range from Perth's UTC+8 to Kyiv's UTC+2. That is why the serialized storytelling in Ukraine: lessons from recent hits approach matters now more than ever, because the lessons of recent successes depend on a body of work that survives to be studied, sampled, and reimagined by new creators.

Archiving is the unglamorous infrastructure of culture, and right now it is one of the most fragile parts of Ukraine's creative economy. Producers and partners who want to understand the production environment behind the headlines can explore Ala Colorado and other resources that document the lived experience of working in Ukrainian television today. The conversation about preserving this heritage is no longer one for archivists alone. Reach out to a Ukrainian producer alliance, commission a back-catalogue title for your platform, or simply programme a Ukrainian classic during your next heritage season. The work of saving this archive only matters if the saved work is watched, and audiences from Lviv to Sydney deserve the chance to see it.

High-end drama and documentaries at a reasonable cost, ensuring a high ROI.
Strengthening ties and laying the groundwork for further cooperation.
Flexibility to travel to non-core territories and beyond.
Visibility and built-in marketing potential in core territories.
UCC is backed by leading Ukrainian media companies that have decades-long history both on local and international markets, and solid cooperation experience with partners across the globe. The UCC members actively participate in numerous international trade shows and festivals, including MIP Markets, С21’s Content events, NEM, Serial Killer, MIA Market, and more.
Through collaboration with esteemed international experts from companies worldwide, the drama and documentary series were meticulously preselected to be showcased under the UCC umbrella.
1
Openness and inclusivity
UCC will provide industry-wide opportunities at the time when the Ukrainian AV industry needs it the most to enable a wide variety of voices to be heard and stories to be told.
2
Quality and responsibility
The Ukrainian media companies backing the initiative (FILM.UA Group, Suspilne Ukraine, Starlight Media, 1+1 Media) are responsible for delivering high-quality content across various genres with the potential to travel globally.
3
Transparency and accountability
UCC is registered as an NGO in Ukraine and is independently managed to provide full transparency and accountability.
4
Preservation and perseverance
The initiative is dedicated to sustaining the Ukrainian AV industry and its voices to preserve the Ukrainian culture and ensure the stories of the nation will continue to be told.
5
Win-win
UCC will provide a way for Ukrainian content to reach the wider world, to foster deeper economic and cultural cooperation and help Ukraine become an integrated player of the global AV industry.

What's next?

If you're keen on becoming a friend or partner of the Ukrainian AV industry or would like to arrange a meeting with any of the UCC member companies, please or contact us anytime at ukrainecontentclub@ukrainecontentclub.com.ua. Whether you're a content buyer, producer, investor, industry organization, trade media, or talent, there are tangible ways for us to cooperate!
We are serious about content. Our Ukrainian partners are leading Ukrainian media groups delivering quality content and providing thousands of jobs for AV industry workers.