UCC

UCC is an alliance of the leading Ukrainian media companies: FILM.UA Group, Suspilne Ukraine, Starlight Media, and 1+1 Media. Its mission is to build a bridge between the Ukrainian and international AV industries and to promote Ukraine as a high-end supplier of unique and demanded content for screens worldwide.

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On February 24th, 2022 Russian forces invaded the sovereign state of Ukraine.
The invasion of Ukraine is an unprecedented event in both European and world history and demands a corresponding response. The world's AV industry stands together with our Ukrainian colleagues. We hold a firm belief that our combined efforts can enable the cultural heritage of Ukraine to continue. Together we will create content that can cross borders. Together we will forge new cultural and economic ties to sustain both Ukrainian and global AV industries. Together we will reach new audiences worldwide.
In this regard, content has a matchless power.

Cutting Stories in the Dark: A Ukrainian Editor’s Remote Shift

At 7.40 each morning, Olha opens her laptop in a basement shelter in Kyiv. The room is concrete, crowded and faintly lit by a rechargeable lamp. Around her, neighbours prepare coffee on a small camping stove, check messages from relatives and settle into another day shaped by air-raid alerts. Olha puts on headphones, opens the latest episode of a Ukrainian drama and begins editing.

Her work is precise and quiet. She trims a pause before a line of dialogue, adjusts the rhythm of a reaction shot and checks whether a subtitle remains readable against a dark window. Outside, the city may be interrupted by sirens, power cuts or the distant sound of explosions. Inside the editing timeline, the story must continue.

This is the experience of a Ukrainian television editor working remotely from a shelter, represented here through a composite portrait of professionals whose careers have been reshaped by the war. Their work shows how a production industry can adapt when studios are damaged, teams are dispersed and ordinary office routines become unsafe.

For Australian producers, commissioners and distributors, the story offers a practical view of resilience rather than a distant symbol of crisis. It reveals how post-production can travel across borders, how creative jobs can be protected and why Ukrainian series and documentaries are ready for international partnerships.

A workplace beneath the city

Olha’s editing suite is assembled from whatever her team can move. A laptop sits on a folding table beside two hard drives, a battery pack and a notebook filled with timecodes. She has a calibrated monitor at home, but the shelter is safer during alerts, so she has learned to make careful technical decisions on a smaller screen. When electricity is available, she works at full resolution. When it is not, she switches to lower-resolution proxy files and keeps cutting.

The shelter has developed its own production etiquette. People speak quietly during online meetings. Calls are moved away from sleeping children. A colleague may disappear from a video conference without explanation because the signal has dropped or a warning has sounded. The team does not treat these interruptions as unusual failures. They build them into the schedule, leaving room for review, backup and recovery.

Olha’s employer stores camera originals in more than one location, while editors exchange compact project files through secure cloud systems. A second editor checks the assembly when Olha loses connectivity. The director records notes as voice messages, which can be downloaded later and matched to scenes. This distributed workflow is less comfortable than a conventional post-production office, yet it keeps the programme alive.

The craft behind every cut

Television editing is often invisible to viewers, but it determines how a scene feels. Olha describes her task as protecting the emotional logic of an episode. A performance may be technically strong while still needing a fraction of a second removed. A documentary interview may contain an important fact, yet the surrounding silence can carry the speaker’s fear more powerfully than a clean sentence.

During the war, this responsibility has acquired another layer. News images and personal testimony can be painful to handle, especially when the editor recognises a street, a railway station or the shape of a familiar apartment block. Olha takes short breaks between difficult sequences. She avoids editing late into the night and shares the heaviest material with a trusted colleague rather than processing it alone.

Her work also involves cultural translation. A Ukrainian joke, family custom or historical reference may be clear to a local audience but require context for viewers in Melbourne, Brisbane or Perth. Subtitles must preserve tone without overexplaining. The pacing of a scene must survive a change in language. International editors and distributors can support that process by involving Ukrainian creatives early, rather than asking for cultural adjustments after the final cut.

A useful example comes from the growing conversation around alternative viewing formats. Producers considering an additional audio layer can learn from the commentary tracks used to give audiences more context and personality around a film. For Ukrainian work, a creator-led commentary track could explain historical references, production decisions or the realities behind a documentary without altering the main programme.

A schedule shaped by alerts

Olha’s working day rarely follows a standard nine-to-five pattern. She may begin with a rough cut before an alert, pause while moving to the shelter and return to the scene hours later. When the power supply is stable, she uses the quiet window for intensive editing. Administrative tasks, exports and file transfers are saved for periods when the internet is reliable.

Her international colleagues have had to learn the difference between availability and capacity. A message sent at midday in Kyiv may arrive during the early morning in Sydney. A request for a same-day version can be reasonable in a normal production cycle but impossible when a team has spent part of the afternoon underground. Clear briefs, realistic deadlines and consolidated feedback reduce pressure on everyone.

The time difference with Australia can also become an advantage. A producer in Sydney can send notes at the end of the Australian working day, allowing a Ukrainian editor to review them the next morning. A broadcaster in Melbourne may complete a compliance pass while Kyiv is offline, leaving focused creative notes ready for the next shift. Properly coordinated, distance creates a relay rather than a barrier.

Australian viewers are accustomed to finding local and international stories through ABC iview, SBS On Demand, commercial catch-up services and subscription platforms. That crowded environment rewards clear positioning. A Ukrainian drama needs a strong logline, polished subtitles and a delivery package that meets platform requirements. It also needs partners who understand why the story matters beyond the immediate news cycle.

Protecting creative work during wartime

Keeping Olha employed is part of a wider economic effort. A production supports editors, writers, directors, sound designers, translators, costume specialists, technicians and administrators. When a series reaches a foreign buyer, the benefit travels through that network. Revenues help companies retain staff, develop new projects and keep professional skills in Ukraine.

The international market can help sustain this ecosystem, but buyers need dependable information. They need to know which episodes are complete, what rights are available, whether music and archive clearances are secured and how subtitles were prepared. A strong pitch does not hide the conditions under which a programme was made. It demonstrates that the creative team has maintained quality and met professional standards.

Australian industry structures provide useful points of comparison. Screen Australia’s funding and development programmes, state agencies such as VicScreen and Screen NSW, and broadcaster commissioning systems all show how public and commercial support can shape a sustainable screen sector. Ukrainian producers do not need to copy these models, yet conversations with Australian organisations can open practical routes to co-development, training and distribution.

Legislation matters as well. Australian partners work within copyright law, privacy obligations, employment rules and classification requirements, while international projects may involve different consent, archival and music-clearance systems. A Ukrainian documentary that includes personal testimony must be especially careful about safety and informed consent. Early legal review protects contributors and prevents a powerful project from being delayed at the delivery stage.

Festivals that keep the conversation moving

Before the full-scale invasion, Ukrainian filmmakers were already building an international presence through festivals, markets and professional showcases. During the war, digital screenings and online industry meetings became even more important. They allowed filmmakers to present work when travel was unsafe, cinemas were closed and teams were spread across several countries.

Olha follows festival news between editing sessions. She knows that a selection can create introductions to sales agents, broadcasters and commissioning editors who would never encounter a project through a general catalogue. A documentary may begin with a niche festival audience, then travel to a national broadcaster or educational platform. A drama pilot may attract interest because its creative identity is clear before a full season is produced.

The digital festival circuit has expanded the ways Ukrainian stories can meet audiences and industry professionals. Online events cannot replace the energy of a packed cinema or an in-person market meeting, but they can lower travel costs and make participation possible for filmmakers balancing safety, family responsibilities and interrupted infrastructure.

For Australian organisations, this is a practical invitation to look beyond major international markets. A festival programme, online pitch session or specialist documentary showcase may provide a more direct route to Ukrainian producers. Conversations can begin with a short video pitch, a subtitled scene or a discussion of editorial intent, then develop into a partnership built on mutual trust.

What international partners can bring

Olha does not expect overseas partners to solve every problem. She needs specific forms of collaboration: stable commissioning, fair contracts, careful communication and respect for Ukrainian editorial authority. Access to a finishing fund or a reliable post-production facility can be valuable, but so can a distributor that gives a project time to find the right audience.

Remote collaboration works best when responsibility is shared clearly. The Ukrainian team should retain ownership of its cultural and creative perspective. The international partner can contribute market knowledge, audience research, legal guidance, subtitling resources and access to broadcasters. Neither side benefits when a project is reduced to a wartime label or packaged only as a humanitarian appeal.

This is where the Ukraine Content Club has a valuable role. The Ukraine Content Club brings together leading Ukrainian media companies, including FILM.UA Group, Suspilne Ukraine, Starlight Media and 1+1 Media, and presents drama, documentary and factual projects to international professionals. Its platform gives buyers a place to discover Ukrainian line-ups, video pitches and opportunities for expert collaboration.

For someone like Olha, an international connection can begin with a small act: a careful note from an editor, an invitation to a digital meeting or a request to see a pilot. Over time, that contact can lead to a completed series, a festival screening or a co-production that keeps a whole creative team working.

Her shelter remains a temporary editing room, never a place anyone would choose as an office. Yet each finished sequence carries evidence of continuity. The files are backed up, the subtitles are checked and the next cut is waiting. When the alert ends, Olha returns upstairs with her laptop, ready to shape another story that can cross borders.

Australian broadcasters, distributors, festivals, production companies and screen organisations can help that journey by exploring Ukrainian projects through the Ukraine Content Club, commissioning with realistic timelines and building relationships beyond a single transaction. Supporting these stories means helping preserve skilled creative work while bringing Australian audiences closer to a culture whose filmmakers continue to create under extraordinary conditions.

High-end drama and documentaries at a reasonable cost, ensuring a high ROI.
Strengthening ties and laying the groundwork for further cooperation.
Flexibility to travel to non-core territories and beyond.
Visibility and built-in marketing potential in core territories.
UCC is backed by leading Ukrainian media companies that have decades-long history both on local and international markets, and solid cooperation experience with partners across the globe. The UCC members actively participate in numerous international trade shows and festivals, including MIP Markets, С21’s Content events, NEM, Serial Killer, MIA Market, and more.
Through collaboration with esteemed international experts from companies worldwide, the drama and documentary series were meticulously preselected to be showcased under the UCC umbrella.
1
Openness and inclusivity
UCC will provide industry-wide opportunities at the time when the Ukrainian AV industry needs it the most to enable a wide variety of voices to be heard and stories to be told.
2
Quality and responsibility
The Ukrainian media companies backing the initiative (FILM.UA Group, Suspilne Ukraine, Starlight Media, 1+1 Media) are responsible for delivering high-quality content across various genres with the potential to travel globally.
3
Transparency and accountability
UCC is registered as an NGO in Ukraine and is independently managed to provide full transparency and accountability.
4
Preservation and perseverance
The initiative is dedicated to sustaining the Ukrainian AV industry and its voices to preserve the Ukrainian culture and ensure the stories of the nation will continue to be told.
5
Win-win
UCC will provide a way for Ukrainian content to reach the wider world, to foster deeper economic and cultural cooperation and help Ukraine become an integrated player of the global AV industry.

What's next?

If you're keen on becoming a friend or partner of the Ukrainian AV industry or would like to arrange a meeting with any of the UCC member companies, please or contact us anytime at ukrainecontentclub@ukrainecontentclub.com.ua. Whether you're a content buyer, producer, investor, industry organization, trade media, or talent, there are tangible ways for us to cooperate!
We are serious about content. Our Ukrainian partners are leading Ukrainian media groups delivering quality content and providing thousands of jobs for AV industry workers.