UCC

UCC is an alliance of the leading Ukrainian media companies: FILM.UA Group, Suspilne Ukraine, Starlight Media, and 1+1 Media. Its mission is to build a bridge between the Ukrainian and international AV industries and to promote Ukraine as a high-end supplier of unique and demanded content for screens worldwide.

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On February 24th, 2022 Russian forces invaded the sovereign state of Ukraine.
The invasion of Ukraine is an unprecedented event in both European and world history and demands a corresponding response. The world's AV industry stands together with our Ukrainian colleagues. We hold a firm belief that our combined efforts can enable the cultural heritage of Ukraine to continue. Together we will create content that can cross borders. Together we will forge new cultural and economic ties to sustain both Ukrainian and global AV industries. Together we will reach new audiences worldwide.
In this regard, content has a matchless power.

What a Ukrainian writer learned from a UK script editor

A screenplay can be fluent, visually vivid and rooted in urgent history, yet still lose a reader before the first act settles. That was the situation faced by a Ukrainian writer entering a mentorship with a UK script editor. The writer understood the emotional world of the draft; the early version struggled to turn that knowledge into a chain of choices, consequences and unanswered questions.

The mentorship established a useful lesson for screenwriters everywhere: clarity begins with diagnosis, not cosmetic polish. By removing explanatory backstory and crowded incident, the writer could see what the protagonist was actively trying to protect or obtain. International pitching then became less about persuading strangers to care about Ukraine and more about giving them a dramatic experience they could follow.

Starting with diagnosis rather than decoration

The first editorial sessions focused on plot, character and genre rather than preferred sentence structures. The writer had treated certain scenes as indispensable because they contained strong performances or detailed world-building. The script editor asked a harder question: if a scene disappeared, what would change for the protagonist?

This shifted the rewrite towards active choices. Instead of allowing characters mainly to receive news, lose loved ones or react to danger, the draft began placing them in positions where they had to decide. A character now chose whom to trust, accepted a damaging compromise or concealed information because the alternative carried an immediate cost.

The opening pages received particular attention. They had to establish the central pressure, the protagonist’s objective and the tone without explaining everything that the audience could learn later. International viewers do not need a map of the conflict, but they do need a reason to keep travelling with this person.

Finding a stronger dramatic engine

Working with script editor Elizabeth Mitchell turned dramatic analysis into a repeatable process. The writer began testing each episode through opposing pressures: safety against honesty, family loyalty against public duty, or personal ambition against the needs of a community. One pressure dominated each episode, while the others complicated its consequences.

A promising concept developed into a clearer series proposition. The protagonist’s objective drove the storyline, but an internal contradiction made that objective difficult to pursue. Each episode produced a change in strategy, and every strategy created a new complication. The danger of relying on a large event or escalating crisis decreased because ordinary decisions now carried the plot.

This structure also improved the international pitch. A logline could identify the protagonist, the pressure, the choice and the cost without reducing the story to a political issue. Australian and British commissioners could recognise the dramatic engine before they compared budgets, locations or production methods. Cultural specificity remained intact, but it no longer had to do all the work on its own.

Writing dialogue that can cross cultures

Ukrainian writers often work with language layers that disappear during translation: irony, diminutives, silence, rhythm and cultural references held together by context. A line can sound ordinary in Ukrainian while carrying an emotional charge that requires careful rebuilding in another language. Literal translation may preserve the words but lose the behaviour beneath them.

The rewrite focused on each character’s way of managing conflict. Some people interrupted, some changed the subject, some answered a practical question while avoiding an emotional one. These behaviours gave dialogue a distinct voice and allowed subtext to carry the performance. Repeated exposition was replaced with actions that revealed status, tension and relationships.

Humor received the same scrutiny. Jokes tied to Ukrainian daily life were retained when they expressed the character’s outlook, while references that existed only as explanation were removed. The lesson was not to make every script culturally neutral. It was to preserve the specificity that gives Ukrainian life its texture without expecting an overseas audience to decode it instantly.

Handling conflict with editorial responsibility

Stories shaped by war carry a responsibility beyond dramatic technique. Conflict cannot function merely as an exciting backdrop, and characters should not lose their private lives the moment a political event enters the room. The writer had to show how decisions were shaped by shortages, displacement, family separation and work, then examine the choices those conditions made possible.

This approach also improved tone. Earlier scenes relied on sombre atmosphere and abrupt violence to signal seriousness. Later versions used pauses, interrupted tasks, practical humour and small acts of care. Those details created emotional pressure while avoiding a spectacle of suffering. They also allowed Ukrainian characters to retain humour, ambition, irritation and contradictions.

International collaborators have a role in this process, provided they ask precise questions and respect authorship. Their value lies in testing structure, finding unclear motives and challenging predictable decisions, not in dictating how Ukraine should be represented. Sustaining that exchange supports skilled creative work, preserves jobs and keeps cultural knowledge inside the teams that created it.

Reading the lesson in an Australian context

The writer’s experience became especially tangible in Sydney, where many sales, financing and post-production companies operate close to major screen networks. An international pitch presented there must communicate scale, audience and commercial potential while remaining precise about the protagonist’s journey. Broad statements about historical importance rarely replace a clear account of what the lead must risk.

Melbourne offered another useful production lesson. Its experienced screen crews can assemble for projects across several formats, while laneways, narrow access routes, wind and sudden rain may influence how scenes are staged. The writer learned to consider location as a dramatic participant rather than simply a picturesque source of Ukrainian imagery.

Australian screen culture is also familiar with dry humour, emotional restraint and characters who reveal affection through practical action. That preference should not become a formula imposed on Ukrainian material. It can, however, encourage writers to examine whether a speech explains an emotion that a gesture might communicate more efficiently.

The local commissioning landscape reinforces the need for flexibility. Screen Australia, the ABC, SBS, commercial broadcasters and international distributors can approach the same project with different requirements. Australian industry meetings often reward a concise account of the project stage, intended audience, financing needs and requested next step. Clear development reduces misunderstanding between creative and commercial teams.

Building a process that outlasts the mentorship

The writer left with more than a revised draft. The new method moved from premise to series structure, then from episode design to individual scenes and dialogue. Each layer answered a separate question, preventing a polished scene from concealing a weak plot. When feedback arrived, it could be assigned to the level where it would create the greatest benefit.

Feedback also became less personal when it was attached to an agreed task. A note about an unmotivated decision was different from a general request to make the protagonist more sympathetic. Story cards, scene summaries and clearly defined questions allowed editors, producers and trusted readers to contribute without pulling the narrative in incompatible directions.

Industry structures can sustain that kind of exchange. The alliance of FILM.UA Group, Suspilne Ukraine, Starlight Media and 1+1 Media makes it visible through Ukraine Content Club, which presents drama and documentary lineups, video pitches and information about collaboration with international professionals. Ukrainian expertise travels as a creative proposition, while international partners gain a clearer understanding of the stories, teams and production conditions behind the work.

Ukrainian writers and producers ready for international development can begin with a focused pitch, a clear stage of completion and an open willingness to test the story’s engine. Australian producers, editors and buyers can meet that work with equal specificity, asking what the protagonist must choose, what the choice costs and why the resolution cannot be delayed. This is how mentorship becomes sustained collaboration, keeping creative jobs in Ukraine and strengthening cultural and economic ties through the work itself.

High-end drama and documentaries at a reasonable cost, ensuring a high ROI.
Strengthening ties and laying the groundwork for further cooperation.
Flexibility to travel to non-core territories and beyond.
Visibility and built-in marketing potential in core territories.
UCC is backed by leading Ukrainian media companies that have decades-long history both on local and international markets, and solid cooperation experience with partners across the globe. The UCC members actively participate in numerous international trade shows and festivals, including MIP Markets, С21’s Content events, NEM, Serial Killer, MIA Market, and more.
Through collaboration with esteemed international experts from companies worldwide, the drama and documentary series were meticulously preselected to be showcased under the UCC umbrella.
1
Openness and inclusivity
UCC will provide industry-wide opportunities at the time when the Ukrainian AV industry needs it the most to enable a wide variety of voices to be heard and stories to be told.
2
Quality and responsibility
The Ukrainian media companies backing the initiative (FILM.UA Group, Suspilne Ukraine, Starlight Media, 1+1 Media) are responsible for delivering high-quality content across various genres with the potential to travel globally.
3
Transparency and accountability
UCC is registered as an NGO in Ukraine and is independently managed to provide full transparency and accountability.
4
Preservation and perseverance
The initiative is dedicated to sustaining the Ukrainian AV industry and its voices to preserve the Ukrainian culture and ensure the stories of the nation will continue to be told.
5
Win-win
UCC will provide a way for Ukrainian content to reach the wider world, to foster deeper economic and cultural cooperation and help Ukraine become an integrated player of the global AV industry.

What's next?

If you're keen on becoming a friend or partner of the Ukrainian AV industry or would like to arrange a meeting with any of the UCC member companies, please or contact us anytime at ukrainecontentclub@ukrainecontentclub.com.ua. Whether you're a content buyer, producer, investor, industry organization, trade media, or talent, there are tangible ways for us to cooperate!
We are serious about content. Our Ukrainian partners are leading Ukrainian media groups delivering quality content and providing thousands of jobs for AV industry workers.